Railway Display Network

Indian Railways propose to install large format display screens at foot-over bridges, platforms, waiting rooms and concourse at railway stations under the Railway Display Network (“RDN”) project. RailTel has been appointed as the nodal agency to implement and manage Indian Railway’s RDN system. It is envisaged to become a unique medium of communication with passengers, which will not only provide the necessary information and social messages but also become a medium of enriched infotainment. Initially this service will be rollout at 2000 A1,A and C category stations.It is eventually expected to cover all A1, A, B, C, and D category stations of the railways. Along with train information, it is proposed to display advertisements and social messages on the display screens. RDN will generate revenue by displaying contextualized advertisements for pre-agreed duration and frequency. It is planned to be built and operated on a self-sustainable model with no capital investment by Indian Railways. Overall, with over 23 million passengers every day transported by the Indian Railways, there is a significant opportunity for revenue generation through advertisements. .