Railway Display Network
Indian Railways propose to install display screens at foot-over bridges, platforms, waiting rooms, amongst other, at railway stations under the Railway Display Network (“RDN”) project. RailTel has been appointed as the nodal agency to implement and manage Indian Railway’s RDN system. It is envisaged to become a unique medium of communication with passengers, which will not only provide the necessary information and social messages but also become a medium of enriched infotainment. The proof of concept (or pilot) of the project has since been completed at 16 stations of Indian Railways and around 500 display screens have been installed for the pilot project. It is eventually expected to cover all A1, A, B, C, and D category stations of the railways. Along with train information, it is proposed to display advertisements and social messages on the display screens. RDN will generate revenue by displaying contextualized advertisements for pre-agreed duration and frequency. It is planned to be built and operated on a self-sustainable model with no capital investment by Indian Railways. The revenue share arrangement between RailTel and Indian Railways is expected to be in the ratio 35:65. Overall, with over 23 million passengers every day transported by the Indian Railways, there is a significant opportunity for revenue generation of RDN through advertisements.