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"We will soon have a sound and efficient marketing division for Railtel"
04 December
2003, Voice And Data Site

RC Sharma, additional member (telecom), railway board, Ministry of Railways
What
is the status of the Railtel network and what are your plans for
FY 2004-05?
Presently,
Railtel has laid 21,880 Rkm of OFC across the country. Out of
this, 15,670 Rkm has been commissioned with minimum STM-1
electronics. Apart from this, Railtel has also built STM-4 based
edge layer network for about 10,000 Rkm. Beyond this fiscal year,
Railtel will be completing fiber-laying for about 28,000 Rkm. We
will commission 22,000 Rkm of backbone network, which will
initially be based on STM-16, by the middle of FY 2004-05.
What
is the investment planned for the Railtel project and when do you
plan to breakeven?
In terms of
capital expenditure, it would be in the order of Rs 1,100 crore in
addition to Rs 400 crore of assets, which is expected to be
transferred from Indian Railways. By 2005, total revenue from all
types of services is expected to be around Rs 500 crore and by
2008, the total revenue is expected to be around Rs 1,200 crore.
So, we plan to break even by 2008.
In
the absence of a good marketing arm, how do you plan to compete
with DLD service providers?
I admit
that being a PSU of Indian Railways, we are new in the area of
marketing of telecom services compared to our competitors. We
realize this and apart from building a sound marketing cell, we
are also adopting innovative models like franchisee model and
virtual network operator model for marketing of our services. In
the near future, we will have a sound and efficient marketing
division for Railtel.
You
are targeting access providers like basic and cellular service
providers, ISPs, cable TV providers and radio operators. What is
the solution that you offer to these customers?
Railtel provides dark fibers, microwave tower space, bandwidth
varying from 64 kbps to STM-4 to basic, cellular, national long
distance service providers as well as ISPs. For ISPs, Railtel
offers VPNs and IP leased lines. On the ILD front, Railtel offers
international voice and IPLC (international private leased
circuits) to corporates as well as retail customers. In all these
business segments, Railtel will encourage sales and marketing
through resellers/VNOs.
In
the case of cable TV operators, Railtel will enter into a revenue
sharing arrangement for extending cable TV signals to various
cities in the country. With the DTH regime in place, this will
become a significant revenue-generating stream for Railtel. We are
already in communication with cable TV operators and an expression
of interest to this effect has already been floated.
You
are planning for an IP network. How is it going to help you in
terms of service offerings as well as revenue generation?
Railtel is building an IP backbone covering about 22,000 Rkm. The
IP network will have core and edge routers in 38 locations. To
reap the benefits of IP countrywide, the company is extending IP
through the access layer to cover 2,500 stations.
Railtel
will primarily be a carrier’s carrier for IP services and will
encourage small ISPs to use its network. Since Railtel has an
extensive reach, therefore roping in smaller ISPs as well as
directly launching its services will help the company generate
substantial revenue from this segment.
It’s
been five months since you launched a cyber café at the New Delhi
Railway station based on the franchisee model. When are you
planning to extend this service to other stations, given that you
already have connectivity in many stations?
Railtel is extending a franchisee model for opening cyber café at
other railway stations in the country. In fact, Railtel sales and
marketing strategy revolves around appointing successful
franchisees. The company has already floated an expression of
interest for appointing franchisees for cyber cafés at railway
stations. This is under evaluation and is expected to be finalized
shortly. Railtel is also looking at VNOs for offering its services
to the customers.
Railtel
is also planning for a NLD and ILD license in future. How is this
going to help you and what is the incremental revenue you are
aiming at?
We are
evaluating expected changes in the regulatory system with the
coming of unified licensing. Since we are not in the access
business we will offer NLD services only when carrier
pre-selection is available.
However,
it is worth pointing out that after laying 28,000 Rkm of OFC,
Railtel will be connecting about 180 LDCAs, giving an edge over
other operators in the NLD space. By laying about 40,000 Rkm of
OFC that we have planned, Railtel will connect about 290 LDCAs.
Thus
in the very first year of its launch of service, Railtel will be
able to connect a substantial portion of LDCAs. This gives an edge
over other operators as and when Railtel plans to enter into the
NLD service. Since a major portion of NLD network goes into laying
OFC and Railtel has already planned a huge OFC network, therefore,
by launching NLD service, Railtel incremental expenditure would be
much less and the revenue generation capability should increase
significantly.
Moreover,
Railtel is also building IP-based NLD as well as ILD network.
Therefore, a substantial portion of the infrastructure will be
used for both the services. For ILD, we are in discussion with
international players. We are planning to enter the ILD space only
after tying up with these players.
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